Dettol Banega Swasth India (DBSI) launched hygiene focused Tamil music album- ‘Folk Music for a Swasth India’ in collaboration with Hindu Tamil Thisai and Gramalaya today in Chennai. Composed by James Vasanthan, the album has 5 songs and will be available to Spotify users across the globe starting today.
The music album was launched by Thiru. Ma. Subramanian, Minister for Health and Family Welfare, Govt. of Tamil Nadu, Sh. Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt- South Asia, Shankar V Subramaniam, Chief Operating Officer, Hindu Tamil Thisai, James Vasanthan, Music Composer, Hygiene Music Album, Padma Shri Sai Damodaran, Founder & CEO Gramalaya in the presence of students, teachers, doctors, and parents.
Gaurav Jain, Senior Vice President, Reckitt South Asia said “Art and Music are powerful tools that can bring about massive societal change and move people to adapt good practices. We are looking at music as a medium to connect with audiences and effectively deliver social messages on health and hygiene. With the Tamil Hygiene Music Album, we are taking hygiene habits through folk music to the children of Tamil Nadu. In our endeavor to create a healthy country by bringing focus on self-care hygiene practices, this initiative is another step from Reckitt towards the mission of ‘Leave No One Behind’.”