Leading kitchen appliances brand Preethi, announced the launch of their latest concept, Preethi Zodiac Customizables. The launch event took place at Mangal & Mangal Trichy on April 27th, 2023, presided over by Preethi Commercial Lead – Ms Swetha Sagar and Mangal & Mangal Owner - Mr P. Mookapillai.
Preethi Zodiac launched in 2016 has become a trusted name in the mixer grinder market with a sale of over 1 million units. Preethi known for its innovation, quality & service has now launched Zodiac Customizables, a revolutionary concept that allows consumers to personalize and customize their mixer grinder according to their preferences. Consumers can choose from six stunning metallic colours which are unique to only Zodiac Customizables, add a personalized message of their choice & select from a wide range of features like kneading, chopping, slicing, grating, mincing, juicing, blending and extraction along with the jars of their choice. With its superior quality and innovative design, this product is sure to enhance the cooking experience for consumers
Speaking about the launch, Preethi Commercial Lead- Ms Swetha Sagar said, "We are excited to launch the Preethi Zodiac Customizables, which is designed to cater to the needs of our consumers who desire a more personalized kitchen appliance. We recently achieved a sale of One Million Zodiac mixer grinders which is a testimony to the trust that consumers have on Zodiac & Preethi as a brand. We are confident that Zodiac Customizables with its stunning colour choices & option to choose various features & jars, will be well received by our consumers and enhance not just their cooking experience but also the overall look & feel of their kitchen."
Mangal & Mangal Owner- Mr P. Mookapillai added, "We are thrilled to host the launch of the Preethi Zodiac Customizables in our store. Our consumers are always looking for new and innovative product and we believe that the Preethi Zodiac Customizables will meet their expectations."
The Preethi Zodiac Customizables is made available to consumer not just online but offline at all leading outlets as well.