Reliance Consumer Products Limited (RCPL) , today announced a pan-India distribution partnership to make available the iconic beverage brand, the 'Campa' range, on udaan, India’s largest eB2B platform for retailers and small kirana stores. Initially, RCPL’s range of Campa beverages will be available to over 50,000 retailers/ kirana stores. This distribution coverage will gradually expand to over 1 lakh retailers/ kirana stores in the next two months. To create awareness about the availability of the Campa range on the platform, udaan will work on various retailer promotions to drive expansion and increase the buyer base on the platform.
Vinay Shrivastava, Head - FMCG Business, udaan, said, “We are excited to introduce and make available 'The Great Indian Taste' to the Indian consumers this summer. We believe that the large retailer base combined with a cost-effective distribution network places udaan in a unique position to serve the needs of RCPL for deeper market penetration for the 'Campa' range across Bharat."