The journey of a lifetime begins with the right start and Royal Canin is committed to making this journey enriching & valuable for all pet owners. Building on the principle of “Mutuality”, one of the fundamental guiding principles of the way we do business, Royal Canin has for the first time partnered with key stakeholders, i.e. Veterinarians & Breeders to provide them a platform where they can share their precious pearls of wisdom on the Start of Life phase every pet owner goes through. At the same time this common platform will enable pet parents to also reach out to these experts with their queries, concerns and help on this critical life stage, ie the Start of Life. The campaign has created a Kitten & Puppy Growth Programme as a seamless, precise, and holistic experience to help reverse a trend where pet owners fail to provide their puppy or kitten with suitable diets or move to adult food too soon.
Speaking about the campaign Mr. Satinder Singh, General Manager (Managing Director) at Royal Canin, India “Growth of kitten & puppies is an intense building phase. Their body requires adapted levels of nutrients - especially energy, proteins, and minerals - to develop themselves into healthy adults. As a leading health through nutrition company, Royal Canin is dedicated to showcasing the cooperation between pet owners and pet specialists. We believe that every pet deserves the best Start in life, and that begins with proper nutrition. Such a sound and enduring relationship demonstrate a belief that every pet deserves the best possible start in life in terms of nutrition, guidance and care.”