Today, Dyson announces the results of its annual global dust study, investigating cleaning habits and behaviours, and our understanding of household dust and its potential impact on our well-being.
The global dust study, undertaken by over 30,000 people from 39 countries, reveals a notable shift in cleaning habits among Indians post-pandemic. 1 in 2 Indians are aware of the virus’ presence in dust and express deep concerns but only 32% prioritise cleaning to eradicate viruses from areas such as their living room, bedroom and kitchen. In India, there has been a significant shift in cleaning priorities compared to the previous year. While only 31% of respondents considered cleaning a top priority in 2022, this year's results reveal a remarkable increase, with 61% of participants expressing concerns about dust or dirt accumulating in their homes. This significant surge indicates a heightened emphasis on cleaning practices. However, it is worth noting that 42% of individuals are only motivated to clean when visible dust or dirt is present on the floor.
“We hope our latest global dust study will continue to encourage people to think about what can reside in household dust, and how that might impact the well-being of those in their household. The best way to remove dust is by using a vacuum cleaner with effective filtration and sealing technology, to ensure that whatever you vacuum remains trapped and is not expelled back into the home.” Monika Stuczen, Research Scientist in Microbiology at Dyson.