The Himalaya Wellness Company has introduced two new shampoos in Rs 2 sachet form: Dandruff Control Aloe Vera Shampoo and Hair Fall Control Bhringaraja Shampoo. This new launch is a part of the brand's effort to be accessible to a larger audience and increase its penetration in the market. These shampoos are infused with natural ingredients that are carefully selected to provide effective hair care solutions.
Commenting on the new Launch, Mr Sushil Goswami, GM, Personal Care, Himalaya Wellness Company said, “At Himalaya, our aim has always been to provide our customers with affordable and effective wellness solutions. We understand that many people prefer this format for its affordability and convenience. By launching these shampoos in sachets, we aim to reach a larger audience who actively chooses this option. It is our commitment to listen to our customers' preferences and provide them with innovative and accessible solutions for their hair care needs."