With a focus on premiumization, the new range of refrigerators feature a sleek matte finish design, seamlessly blending into modern Indian homes and elevating kitchen spaces with contemporary elegance. The series is available across a wide range of configurations including Direct Cool, top-mounted, bottom-mounted, 2-door side-by-side, and 3-door side-by-side. Haier has also introduced the matte finish series in its revolutionary 3-door Wi-Fi Convertible Side by Side Refrigerators range, empowering users to convert the freezer section to a fridge from anywhere using the HaiSmart App.
Commenting on the launch, Mr. NS Satish, President, Haier Appliances India said, “At Haier, our enduring commitment revolves around delivering customer-inspired innovative solutions that enrich everyday lives across the country. Our strategic focus revolves around introducing best-in-class products across various categories on the back of exhaustive research, state-of-the-art technologies, and highly efficient manufacturing processes. Having established a strong presence in the Indian market for over two decades, the launch of our Graphite Series reflects our commitment to consumers by offering the perfect combination of premium innovation and design. Recognizing the evolving needs of consumers, we are steadfast in our pursuit of offering appliances that combine efficiency with aesthetic excellence. We are confident that our new range will deliver a premium experience, aligning perfectly with the evolving needs of our customers.”