Sharief Bhai, a brand from the house of Curefoods celebrated the grand opening of its 40th restaurant in Annanagar, Madurai on Friday. The new restaurant in Annanagar showcased a wide array of delicacies, from flavourful kebabs to aromatic biryanis, all prepared with the highest standards of quality and authenticity. The ambience of the restaurant reflected the authentic Dhakini subculture, providing a delightful dining experience.
The event commenced with a ribbon-cutting ceremony, led by the celebrated cricketer and brand ambassador T. Natarajan, and Gokul Kandhi, the Chief Business Officer of Curefoods. The launch was graced by the presence of renowned food influencers and food enthusiasts, eager to try out the flavoursome food.
Gokul Kandhi, Chief Business Officer, Curefoods, said, "We are excited to bring Sharief Bhai's renowned Dhakini food to Madurai with the opening of our 40th restaurant. This milestone reflects our dedication to offering exceptional dining experiences rooted in tradition and taste. We are confident that the warmth and flavours of Sharief Bhai will resonate strongly with the people of Madurai, adding a new dimension to their culinary landscape."
T Natarajan, renowned cricketer, and brand ambassador of Sharief Bhai, said, “I am truly honoured to inaugurate Sharief Bhai's 40th restaurant here in Madurai. Being a connoisseur of fine biryani myself, I am particularly excited about bringing Sharief Bhai's rich Dhakini flavours to this vibrant city, and I look forward to seeing this new restaurant become a beloved culinary destination in the region."
This milestone was celebrated with a first-of-its-kind hip-hop rap song "Sharief Bhai aur Chaalis Store," in collaboration with renowned Dhakini rapper, Pasha Bhai. This song celebrates the popular dishes at Sharief Bhai and their popularity across Tamil Nadu and Karnataka. It also captures the fun attitude of the Dakhni culture.
Navaj Sharief, the leader of Curefoods, shared his confidence in the brand's growth, stating, "I am thrilled to welcome the people of Madurai to our newest location. Our expansion will continue with restaurants in Kerala and other regions in South. This launch underscores our dedication to authenticity, and we are excited to bring the taste of Sharief Bhai Biryani to food enthusiasts nationwide."
Sharief Bhai’s 40th restaurant opening in Madurai signifies a major milestone in the brand’s journey, with a commitment to bring the taste of tradition and culture to even more patrons across the country. The new restaurant promises to bring the rich and flavourful heritage of Dhakini food of the Deccan region to the heart of Madurai, offering a unique dining experience for all food enthusiasts.
Sharief Bhai, with a revenue of 150 crore is aiming to grow into an authentic Biryani brand of 500 crores by 2026. The brand is also targeting to open 100 stores by 2025. Recently, the Dakhni legacy biriyani brand opened a store in Coimbatore.