Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. This was apparent in a recent study commissioned by Amazon Alexa and conducted by Kantar among 750+ parents across six cities in June 2024.
The survey reveals that about 54% of surveyed parents often feel that they don’t have instant answers for kids’ questions. It further indicates that 52% respondents instantly search and answer accurately if they don’t know the answer. What’s interesting to note is that 44% surveyed parents admitted to making up answers on the spot. Only 3% surveyed parents ignore the question or change the topic to stop the kid from asking questions.
About 60% of surveyed parents indicated that they often find themselves stumped when kids ask seemingly easy questions. Some parents even tend to deflect answers to their partner, with 37% of the survey pool admitting to asking their kids to go to the other parent with their questions. The study further elaborates on children’s curiosity triggers; wherein 63% parents have revealed that their kids become more curious and ask questions when watching TV. Traveling (57%), studying (56%), outdoor activities (55%), watching content on handheld devices (52%), and listening to conversations amongst adults (50%) are the other five activities that ignite curiosity amongst kids. The survey further states that more than 80% of parents often use technology to find information that can help them answers their kids’ questions. Technologies like voice AI services, including Alexa can prove to be of great assistance in parenting as it can help parents find information or answers to their kids’ questions, helping their children in freely satiating their curiosity with ready responses.
Dilip R.S., Country Manager for Alexa, Amazon India said, “From asking spontaneous questions to those that are more knowledge-based or unconventional for their age, kids are inherently curious and constantly on the hunt for answers about the world around them. It’s crucial for parents to respond to their questions in ways that are informative, simple to understand, constructive, and age-appropriate. Today, across the world, families with young kids ask Alexa 25 million questions per month - a testimony to Alexa becoming an information and learning hub for parents. Our focus remains on continuing to improve how families with young kids experience Alexa by packing it with relevant skills that can help them learn new things each day while also having fun.”