Essilor®, the leading brand in prescription lenses worldwide has launched their new campaign featuring the India brand face, Virat Kohli. The campaign aims to strengthen the brand’s positioning and connect the audience with Essilor’s superior product offerings that provide solutions for vision correction needs.
The first phase of the campaign spotlights Eyezen®, the single vision lenses from Essilor®, for people who have prolonged exposure to digital devices. The campaign film depicts multiple scenarios of people using digital devices for long hours and facing eye strain and weariness. Kohli, an Eyezen® wearer himself, is seen explaining the benefits of Eyezen® lenses, how they are designed to reduce visual fatigue from digital screens and filter blue-violet light, a unique combination providing relaxation and protection to the eyes.
Network Advertising Pvt Ltd. is the creative agency behind the new campaign with Virat Kohli. Shayondeep Pal, Chief Creative Officer at Network
Eyezen® single vision lenses are optimized to relax your eyes so you can keep up in a connectedworld. Varilux® progressive lenses are designed for people aged 40+, offering sharp vision at everydistance with seamless transitions from near-to-far. Invented in 1959 in France, Varilux® Progressivelens is the No 1 brand recommended by eyecare professionals globally.